{"product_id":"alphabetical-playground","title":"Alphabetical Playground","description":"\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cdiv class=\"mb:md-0 md:order-1 md:col-6 mb-6\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003eDriven by a fascination with the alphabet as a vessel for unlimited visual concepts, systems and languages,\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eAlphabetical Playground\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eexplores a wide range of themes concerning expression in text. It presents a series of graphic experiments that investigate and manipulate the building blocks of language. Beginning as a series of ongoing variable type experiments, unused project concepts and playful takes on existing letterform typologies, the book is an attempt to consolidate these varying ideas into a playful collection of Alphabets, a showcase of how far we can push the medium of type design and structure.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUltimately—although it may not always be immediately apparent—everything on these pages is language. This work demonstrates how text allows us to embed our thoughts, beliefs and systems within it: a code within a code, a game within a game, a system within a system. It serves as a reminder of the alphabet’s enormous potential to transcend its fundamental purpose as a tool for communication and instead become a limitless space for creative expression.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNigel Cottier's\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003enew book of experimental type ideas is an investigation into how we can use the Alphabet as a container for countless graphic systems, conceptual ideas, and endless play.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Idea Books","offers":[{"title":"Default Title","offer_id":58916225319257,"sku":null,"price":44.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/1123\/0297\/files\/SlantedAlphabeticalPlayground-1.jpg?v=1788001706","url":"https:\/\/redy.shop\/products\/alphabetical-playground","provider":"Redy.","version":"1.0","type":"link"}