{"product_id":"nendo","title":"nendo","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHe named his firm ‘Nendo’, the Japanese word for modelling clay; he uses manga-like sketches to illustrate his design concepts; and he creates some of the most imaginative furniture in the world: he is Oki Sato, one of Japan’s most prolific designers. At any given moment, he has hundreds of projects in the works – architecture, interiors, furniture, tableware, and more. ‘There is nothing I would not design,’ says Sato.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSato renders his designs with remarkable conceptual clarity. At the outset, he allows his imagination to run wild and then documents his idea with a simple black line drawing – be it a bathroom basin defined by a single, ceramic swirl or a pair of wooden chopsticks that twist together to become one. These 2D images are converted into minimal 3D shapes described with clean outlines and a largely monochrome palette. Like a traditional Japanese ink painting, which constructs an image with just a few brush strokes, Sato extracts the unnecessary and eliminates distraction.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFeaturing Sato’s original sketches, full-scale product images and explanatory texts, \u003c\/span\u003e\u003ci\u003enendo\u003c\/i\u003e\u003cspan\u003e uncovers and unpicks the designer’s unique creative process, guiding the reader step-by-step through his innovative and playful world to reveal the secrets behind fifty of his inimitable works.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":57729878688089,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/1123\/0297\/files\/TH_HUDnendo-1.jpg?v=1775221818","url":"https:\/\/redy.shop\/products\/nendo","provider":"Redy.","version":"1.0","type":"link"}