{"product_id":"vniite-discovering-utopia-lost-archives-of-soviet-design","title":"VNIITE: Discovering Utopia – Lost Archives of Soviet Design","description":"\u003cdiv class=\"column\"\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cdiv class=\"mb:md-0 md:order-1 md:col-6 mb-6\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"my-[3.75rem]\"\u003e\n\u003cdiv data-testid=\"portable-text-block\" class=\"[\u0026amp;\u0026gt;p]:mb-5 last:[\u0026amp;\u0026gt;p]:mb-0\"\u003e\n\u003cdiv data-widget_type=\"woocommerce-product-short-description.default\" data-element_type=\"widget\" data-id=\"a7445bb\" class=\"elementor-element elementor-element-a7445bb elementor-widget elementor-widget-woocommerce-product-short-description\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv data-role=\"bva-reveal\"\u003e\n\u003cdiv data-widget_type=\"woocommerce-product-short-description.default\" data-element_type=\"widget\" data-id=\"a7445bb\" class=\"elementor-element elementor-element-a7445bb elementor-widget elementor-widget-woocommerce-product-short-description\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cdiv data-role=\"bva-reveal\"\u003e\n\u003cp\u003e\u003cspan\u003eWritten by the Moscow Design Museum’s Alexandra Sankova and Olga Druzhinina, this book tells the previously untold story of the VNIITE – the All-Union Scientific Research Institute of Technical Aesthetics. \u003cbr class=\"\"\u003e\u003cbr class=\"\"\u003eFormed in Soviet Russia in 1962, by the design visionary Yuri Soloviev, this vast network contained Moscow’s most progressive designers. The ‘Vniitians’, as they were called, designed for the future and developed new theories and approaches to design in the USSR.\u003cbr class=\"\"\u003e\u003cbr class=\"\"\u003eBut more than fifty years later, the organisation is all but forgotten. It’s hard to fathom how such an institution, dedicated to the promotion of utopian design, in theory and in practice, and the improvement of design standards within the Soviet Union, could have faded so far from view. After the disintegration of the USSR, the VNIITE and its library of images and prototypes were presumed lost. \u003cbr class=\"\"\u003e\u003cbr class=\"\"\u003eUntil now, that is. Thanks to the efforts of the Moscow Design Museum – and the discovery of the personal archives of some of the VNIITE designers – the story of this remarkable organisation is being pieced back together.\u003cbr class=\"\"\u003e\u003cbr class=\"\"\u003eAlongside images of sketches, models and prototypes, the book also includes a selection of covers of one of the USSR’s hidden gems of graphic design – the VNIITE’s monthly journal, Technical Aesthetics. Showcased together for the first time, these covers chart Soviet graphic trends from the 1960s to the early 1990s. \u003cbr class=\"\"\u003e\u003cbr class=\"\"\u003eIn the pages of this book you can see some of the more compelling examples of utopian Soviet design. As the designer Paula Scher notes, the work offers a balance between ‘the communist desire for a perfectly-designed world against the real world of human competitiveness and inequality’.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":57843982532953,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/1123\/0297\/files\/UnitEditionsDiscoveringUtopia-1.jpg?v=1776441336","url":"https:\/\/redy.shop\/products\/vniite-discovering-utopia-lost-archives-of-soviet-design","provider":"Redy.","version":"1.0","type":"link"}