Published by Counter-Print

The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something – injecting meaning and playfulness into a brand and creating a lasting impression.


In stock


Publisher: Counter-Print
Format: Softbound book
Language: English
Number of pages: 176
Dimensions: 185x245mm
Publication date: 2022
ISBN: 9781915392046

SKU TH-9781915392046 Categories , Tag