The Birth of a Style

Published by Triest Verlag

The Influence of the Basel Educational Model on Swiss Graphic Design

• How did the famous Basel education model emerge and who were its protagonists?
• How Swiss graphics became the Swiss Style

In the second half of the 20th century, Swiss graphic design succeeded in causing quite a stir beyond national borders. Swiss Design and Swiss Style had become representative for high quality ground breaking graphic design that would shape a whole epoch with its love of precision, objectivity and reduction – and become a popular Swiss export with its innovative works.