What is Post-branding?

Published by Set Margins’

How to Counter Fundamentalist Marketplace Semiotics / Oliver Vodeb, Jason Grant

What is Post Branding? is a work of ‘practical theory’. It is a compact ‘pocket-book’ format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a provocative visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller.