Design, Typography etc

Why does a newspaper look different from a magazine or a book? What effect does the use of a particular font have, or what effect does the use of a particular grid have? And why does one layout seem so fitting and convincing, while another seems so clearly wrong?

Using illustrations, drawings, and explanatory texts, this comprehensive handbook and reference work explains all the fundamentals and technical terms essential at the interface between print media design and production. From page layout and the correct use of colors and fonts to column widths and line spacing: Richly illustrated and featuring numerous examples of international printed products, "Design, Typography, etc." covers all aspects of good book, poster, and advertising design.

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