Her Mess

The publication documents Her Mess, an ongoing guerrilla campaign that has taken over the streets of Mexico City, Athens, and Berlin through flyposting. What appears at first like a luxury advertising campaign reveals itself, on closer look, as something far more intimate and disruptive.

Her Mess is a series of images that “market” hidden, everyday habits and rituals of the female body through photographic traces of daily residue. From menstrual blood stains on underwear and swimwear, to trims of pubic hair, or small, often unnoticed bodily details, the work brings what is usually kept private into public view.

Playing with the visual language of high-fashion branding, the project riffs on the iconic Hermes logo, transforming it into Her Mess—a tongue-in-cheek brand that reframes femininity behind the scenes. What is often considered messy, taboo, or unpresentable is recast with humor, care, and a sense of luxury.

Installed as flyposters across three cities, the images blend seamlessly into the visual noise of the street—until they don’t. By occupying public space, Her Mess disrupts expectations, confronting viewers with what is typically erased or polished away.

Blending feminist body art, subvertising, and urban intervention, the project looks at how women’s bodies are shaped and controlled, while insisting on the beauty—and reality—of what gets left out. At its core, Her Mess is about normalizing the “beautiful mess” of the female body.