The Norm is a Greek brand, founded by Daphne Deligianni in 2022.
We are a fresh, gender-inclusive brand with original handmade prints. Textile design is our passion, and color plays a major part in our lives. Colors influence us on different levels. All the prints are designed from scratch and are 100% original. We draw inspiration from art, culture and nature. Our first collection resonates with happiness and freedom.
The Norm, as a brand, represents everything out of the binary. Our aim is to be part of a new era where everyone is free to make their own choices. We stand for authenticity that enables us to speak the language of the body and its sexuality. The freedom to dress as we desire is the new norm.
Our collection’s designs are really bold. The prints, inspired mostly from a variety of cultural influences has enhanced our exposure to new aesthetic experiences - beauty and wildness. The clothing patterns are simple, yet the final item is extravagant. We want to express the contrast within ourselves, the diverse backgrounds and characteristics. When we dress, we express. So this collection is definitely designed for your inner self!
Our production is local- from the designing process to the final items all are made in Greece. We support small, local businesses and we would love to keep it that way. We also care about the environment by producing small quantities, so there will be no fabric or product stock. We print our own designs in order to have the control over the quantities and resources. Our packaging is 100% recyclable and our garments are made from natural fibers.
