Books Type Tells Tales
Type Tells Tales
Type Tells Tales
Type Tells Tales
Type Tells Tales
Type Tells Tales
Type Tells Tales
Type Tells Tales
Type Tells Tales
Books Type Tells Tales

Type Tells Tales

Store Collection Thames & Hudson
€37,00

Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks – that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaire’s calligram ‘Il pleut’ or Kurt Schwitters’ children’s picture book The Scarecrow, or in Concrete Poetry, Futurist ‘Words in Freedom’ or Dadaist collage.

Seeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration as in, for example Paul Rand’s ‘ROARRRRR’. Letters take the shape and form of other things, such as people, faces, animals, cars or planes. There are examples of how typographic blocks, paragraphs, sentences and blurbs can be used to guide the eye through dense information.

Thames & Hudson was founded in 1949 by Walter and Eva Neurath. Their passion and mission was to create a ‘museum without walls’ and to make accessible to a large reading public the world of art and the research of top scholars. To reflect its international outlook the name for the company linked the rivers flowing through London and New York, represented in its logo by two dolphins symbolizing friendship and intelligence, one facing east, one west, suggesting a transatlantic connection.

Today, still an independent, family-owned company, Thames & Hudson is one of the world’s leading publishers of illustrated books with over 2,000 titles in print. We publish high-quality books across ‎all areas of visual creativity: the arts (fine, applied, decorative, performing), architecture, design, photography, fashion, film and music, and also archaeology, history and popular culture. Our children’s books list is also expanding. Headquartered in London, we have a sister company in New York (Thames & Hudson Inc.). Since 1970, Thames & Hudson Australia has operated from Melbourne as both an originating publisher and sales and distribution provider. We also have subsidiary sales and distribution companies in Hong Kong (Thames & Hudson Asia) and Paris (Interart).

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Extent: 224 pp
Format: paperback
Illustrations: 332
Publication date: 2017-04-06
Size: 34.0 x 24.0 cm
ISBN: 9780500420577

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