The FVS Atlas

Published by viction:ary

Explore the ever-evolving landscape of brand identity design with The FVS Atlas – Flexible Visual Systems from (Almost) All Over the World. Serving as the much-anticipated follow-up to Dr Martin Lorenz’s 2021 release on the subject — Flexible Visual Systems – The Design Manual for Contemporary Visual Identities — this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona, The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework.